Global Channel Solutions I Truly Nuts!

Securing and optimising a new listing across one of the UK's leading impulse purchase channels

No of Stores

POS Sales

+ 0 %

No of SKUs

The Brief

The initial negotiated range included Smoked Mixed Nuts, Milk Chocolate Brazil Nuts, Salted Almonds, and Chilli Mixed Nuts – all competitively priced to attract on-the-go customers, with a healthy margin built-in for the retailer. We secured a powerful promotional offer for launch (2 packs for £6), complimented with eye-catching POS, supported by high-visibility digital screen across multiple high-footfall locations; successfully achieving significant general brand awareness and driving sales through immediate calls to action.

TrulyNuts! are committed to delivering delicious, eco-friendly snacks while openly supporting the preservation of the Amazon jungle and their local communities. They wanted to enlarge their footprint of stockists, and find ways to spread their CSR message to new consumers.

They engaged TheSHOPPER.agency to help secure a range listing and subsequent launch into 146 WHSmith Travel stores nationwide across the UK. The approach was to focus on offering health-conscious travellers a unique range of sustainable, flavour-packed snacks.

The Solution

With brand visibility and consumer engagement identified as the key priorities, we organised a comprehensive launch campaign across the WHSmith Travel stores. This consisted of prominent front-of-store digital screens, with strategic messaging visuals, designed to highlight the brand’s commitment to healthy, natural ingredients.

By emphasizing their delicious, guilt-free snacking options with an eco-friendly mission, our activation positioned TrulyNuts! as the natural choice for health-conscious travellers. This compelling messaging followed the shopper in-store, where we secured physical POS presence to provide visibility and calls to action for shoppers to discover and try the range, boosting brand awareness and driving trial through an attractive trial price-point.

The Result

TrulyNuts! experienced a flawless launch, delivering immediate and significant prominence in the category.

This national roll-out now acts as a boilerplate for execution, generating data points that our client can now take to other potential stockists and continue their mission to disrupt the snacking category and grow their market share through their uniquely ethical and sustainable approach.