Bucking the category trend through targeted marketing
The Brief
Previously handed by one of the Big 5 Agency Networks, Merisant wanted an agency to both plan and buy their e-commerce retail media across the big 5 retailers, as well as deliver regular data and insights to support their ongoing strategy.
THESHOPPER.agency team not only executed their buying strategy but also provided Merisant with an online portal to monitor their investment decisions, acting as the backbone to the partnership, where the movements of spending occurred in near real time, and offered clarity over the effect of keywords, placements and bid strategies.
The Solution
The unique campaign management dashboard connected directly via API with leading ad-serving companies, including CitrusAd, Criteo, Netwave and incumbent retailer platforms to produce a single version of the truth.
The Result
The team transformed the way in which Merisant think about their ecommerce retail media investment strategy; the unique real-time dashboard powers their understanding of investment effectiveness and they confidently rely on our team to manage and spend their brand budgets as they deploy it across all the major accounts.
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