Optimising brand Investment by resonating with key target markets
The Brief
The Solution
Following a comprehensive review of the sector, consumer demographics and market trends, we undertook a complete re-branding of the main landing page for Eat Fresh, to optimise conversion of all traffic hitting the site. All messaging, calls to action and imagery were carefully designed to convert browsers into customers, undertaken within a closed loop environment to ensure
A< >B testing could conclude the effects of the campaign.
The Result
Following a series of highly targeted ad-serving via GoogleAds (Our planners achieved an 8x greater CTR than National Average) and localised amplification in key catchment areas, the approach and campaign resulted in sales volume doubling in the fifteen regional test areas.
As a direct result of our involvement, marketing investment has now been permanently re-directed to capitalise on the insights we generated. Our team continue to plan, buy, implement and measure on-going activities. We have now also launched a Consumer Listening Programme to monitor attitudinal and demand trends via The Shopper Panel.
Brand Activation Support I DDG
DDG are leaders in the nicotine alternative category, with key brands, Siberia, White Fox and Hit. New listings were supported across Bestway Wholesalers, via a team of trained Brand Ambassadors engaging 100’s of independent retailers!
Connected Commerce I Merisant
Merisant chooses THESHOPPER.agency to handle their UK e-commerce planning and buying for the Canderel and Pure Via brands
Global Channel Solutions I Truly Nuts!
Securing presence, optimising brand awareness and driving sales through a carefully managed launch plan across WHSmith Travel. Truly Nuts! Sustainable, Guilt-Free Snacks…
