Global brand management for LatAm's leading confectionery manufacturer augmenting distribution and driving new sales
The Brief
The Solution
TheSHOPPER.agency were appointed as their distribution partner, responsible for generating stock listing opportunities across Europe (and subsequently, the APAC region). Our distribution specialists oversaw all aspects of their new route-to-market, including: Retailer acquisition, contract terms negotiation, trade promotion planning, export/import management, re-packing, warehousing and network distribution.
The Result
The team successfully secured listings across WHSmith Travel, WHSmith International, WHSmith High Street, and SSP Spain, with additional opportunities in the pipeline. They also enhanced Arcor’s in-store marketing campaign through geo-targeted social media and actionable insights.
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