Global brand management for LatAm's leading confectionery manufacturer augmenting distribution and driving new sales
The Brief
The Solution
TheSHOPPER.agency were appointed as their distribution partner, responsible for generating stock listing opportunities across Europe (and subsequently, the APAC region). Our distribution specialists oversaw all aspects of their new route-to-market, including: Retailer acquisition, contract terms negotiation, trade promotion planning, export/import management, re-packing, warehousing and network distribution.
The Result
The team successfully secured listings across WHSmith Travel, WHSmith International, WHSmith High Street, and SSP Spain, with additional opportunities in the pipeline. They also enhanced Arcor’s in-store marketing campaign through geo-targeted social media and actionable insights.
Brand Activation Support I DDG
DDG are leaders in the nicotine alternative category, with key brands, Siberia, White Fox and Hit. New listings were supported across Bestway Wholesalers, via a team of trained Brand Ambassadors engaging 100’s of independent retailers!
Connected Commerce I Merisant
Merisant chooses THESHOPPER.agency to handle their UK e-commerce planning and buying for the Canderel and Pure Via brands
Global Channel Solutions I Truly Nuts!
Securing presence, optimising brand awareness and driving sales through a carefully managed launch plan across WHSmith Travel. Truly Nuts! Sustainable, Guilt-Free Snacks…
