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We are an award-winning team of experts who work seamlessly alongside our clients to offer a wealth of shopper marketing services that ultimately drive sales through consumer centric data-led planning and insights.
Our tech-driven approach is underpinned by BASE, our industry-leading cloud software that’s used extensively by brands and retailers internationally.
Data is the fuel in our engines powering Planning I Activation I Evaluation.
We can make your shopper marketing plans work smarter through our unique access to analytical insights from thousands of omnichannel activations packed with benchmarked media touchpoints across major retail verticals.
Our team consists of people who truly understand the sector, who are able to seamlessly transfer their skills and passion directly through to our clients.
Our proprietary data, systems and approach combine to become a powerful platform that is used alongside your existing teams day-to-day.
TSG Latin America was founded in Uruguay in August 2023 as a subsidiary of The Shopper Group UK and positioned as a hub for the LATAM Region to promote the Group business in this thriving continent. Our office is located in Montevideo and we utilise the Uruguay Free Trade Zone as a hub for international business and platform for the distribution to retailers and wholesalers in Uruguay, LATAM and Worldwide.
The 3 pillars of International Business opportunities with TSG Latin America are:
Business intelligence | Marketing services | Omnichannel execution
We manage all CPG categories including specialism in Over-the-counter (“OTC”), Health and Beauty (“HABA”) & Personal Care through our membership of the International Ceuta Alliance
We also offer retailers the opportunity to set up their own Retail Media Network and brands to manage all their shopper marketing activations with our award winning BASE software platform.
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